

Via Cola di Rienzo
Via Cola di Rienzo is a long, straight avenue connecting one corner of Vatican City with the Tiber River at the Regina Margherita Bridge. The street was built and named after 14th-century politician Cola di Rienzo in the late 19th century, just after Italy was unified, and was one of the main streets in the Prati neighborhood. Today, it is primarily a shopping destination, with clothing chain stores, department stores, and Italian shoe stores lining the street. While best known for its retail, you'll also find casual restaurants, hotels, and gourmet food items.
Brands along Via Cola di Rienzo include Guess Jeans, The Body Shop, and Benetton, as well as popular European brands, such as Max Mara, Zara, Liu Jo, Stefanel, Sisley, Falconieri, and the Coin department store. Some shopping tours include stops on the Via Cola di Rienzo, and it’s also easy to browse on your own before or after a visit to the Vatican.
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